Technical equipment. Three languages. One coherent catalogue.
A multilingual HVAC website connecting products, technical materials and service information.
The business context.
Equipment buyers need more than an introduction to a brand. They need to understand the range, find technical material and see where to go for support. Planas needed a website that brought those tasks together across English, Russian and Kazakh.
Our role.
We shaped the project from the initial idea through structure, design and development. The work connected the equipment catalogue with the information buyers need around it, rather than treating each page as a separate brochure.
How we shaped the solution.
Start with the equipment
Product categories provide the entry point. Technical materials and service information give visitors context for evaluating heating, ventilation and air-conditioning equipment.
Keep the language journey coherent
English, Russian and Kazakh are part of the website's structure, giving the brand a multilingual home rather than a single-language presentation.
Separate the website from the automation
The Planas AI Content Farm is a separate development: a flexible block builder and AI workflow that turns text templates into complete landing pages. It extends page creation without being presented as a feature of every catalogue page.
What was delivered.
The delivered website brings the catalogue, technical materials and service information into a single multilingual destination. The separate page-generation workflow adds a way to turn a text template into a structured landing page.
A project of your own?
Bring your business context. We’ll help define the website and the next steps.